Is storytelling the future of design?

Posted on June 23, 2011

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In March 2011, we all attended numerous talks at DOTT Cornwall.  One of the many topics discussed in the realm of design and sustainability was the link between design and storytelling.  Clive Grinyer (Cisco) stated that our concepts should be shared through storytelling whilst Richard (forpeople) felt that the journey of design should be crafted rather than the artefact itself.  Josephine Green eloquently made the case that new interests and leads lie in storytelling as this will be a different way of engaging with the future – this approach will enable us to focus more on humans as well as make sense of people.

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